MAY 1980

In 1980, we found that if we played movies for a longer period of time, we had a better chance of bringing them in faster. This month, three movies played for six days. It wouldn't be long until the six-day policy would be extended to all of our movies. This, along with a more aggressive booking strategy, is the primary reason why movies now play in Forsyth within three or four weeks (or sooner) after they're released.